Business-To-Business Marketing
This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Business-to-business marketing is fast catching up with business-to-consumer marketing as a subject of study, and in recognition of its widening appeal this collection of seminal articles will be of interest to students, researchers and lecturers of general management, as well as those of marketing.It serves as an intellectual touchstone for academics interested in developing their own research interests further, or who are considering incorporating more business-to-business scholarshi…
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Produktdetails
Weitere Autoren: Tadajewski, Mark (Hrsg.) / Pressey, Andrew (Hrsg.)
- ISBN: 978-1-84920-546-7
- EAN: 9781849205467
- Produktnummer: 19183712
- Verlag: SAGE Publications Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 1720 S.
- Masse: H17.6 cm x B25.1 cm x D11.9 cm 3'214 g
- Gewicht: 3214
- Sonstiges: Professional & Vocational
1 weiteres Werk von Nick (Hrsg.) Ellis:
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