Marketing for Sustainable Tourism
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consum…
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Produktdetails
Weitere Autoren: Mccabe, Scott (Hrsg.)
- ISBN: 978-1-351-36132-3
- EAN: 9781351361323
- Produktnummer: 33276163
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 208 S.
- Plattform: PDF
- Masse: 6'182 KB
- Auflage: 1. Auflage
Über den Autor
Xavier Font is Professor of Sustainability Marketing at the University of Surrey, UK.Scott McCabe is Professor in Marketing and Tourism at the University of Nottingham, UK.
8 weitere Werke von Xavier (Hrsg.) Font:
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