You Should Test That
Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Join the Scientific Marketing RevolutionConversion optimization has become the go-to strategy for marketers to increase demand and profit from their websites. You Should Test That! provides the strategy, methods, and frameworks that have lifted conversion rates by up to 400% for organizations such as Shutterfly, Google, Salesforce, Electronic Arts, Iron Mountain, SAP, and many other fast-growth companies and startups.You'll learn fresh tactics, previously hidden marketing insights, and proven processes that deliver unbeatable competitive advantage. Use what you learn in this book to turn your online marketing channels into high-performance co…
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Produktdetails
- ISBN: 978-1-118-30130-2
- EAN: 9781118301302
- Produktnummer: 13334935
- Verlag: John Wiley & Sons Inc
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 368 S.
- Masse: H18.8 cm x B23.6 cm x D2.0 cm 544 g
- Gewicht: 544
- Sonstiges: Professional & Vocational
Über den Autor
Chris Goward is founder and CEO of WiderFunnel, the conversion optimization agency that has improved marketing results by up to 400% for such firms as eBay, Google, BabyAge.com, SAP, Electronic Arts, Iron Mountain, Expensify, Hair Club, and many more. Chris is recognized as a conversion optimization thought leader, has an influential blog (WiderFunnel.com/blog), and speaks internationally at such conferences as Search Engine Strategies, Pubcon, eMetrics, Search Marketing Expo, European Conversion Summit, IIMA, Conversion Conference, and Internet Marketing Conference.
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