Corporate and Organizational Identities
Integrating Strategy, Marketing, Communication and Organizational Perspective
This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h
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Produktdetails
Weitere Autoren: Soenen, Guillaume (Hrsg.)
- ISBN: 978-1-134-46014-4
- EAN: 9781134460144
- Produktnummer: 22631753
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 224 S.
- Plattform: EPUB
- Masse: 1'123 KB
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