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Jay Conrad Levinson

Guerrilla Advertising

Buch

At last, guerrilla marketing guru Jay Conrad Levinson applies his proven guerrilla philosophy to advertising, the most elusive, seductive, and expensive branch of the marketing tree. Teeming with anecdotes about past and current advertising successes and failures, GUERRILLA ADVERTISING is sure to entertain readers as they learn the nuts and bolts of cost-effective advertising for small businesses.

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Produktdetails

  • ISBN: 978-0-395-68718-5
  • EAN: 9780395687185
  • Produktnummer: 9220161
  • Verlag: Mariner Books
  • Sprache: Englisch
  • Erscheinungsjahr: 1994
  • Seitenangabe: 304 S.
  • Masse: H22.9 cm x B15.2 cm x D2.0 cm 358 g
  • Auflage: None
  • Gewicht: 358

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