Political Marketing: Theoretical and Strategic Foundations
Theoretical and Strategic Foundations
This is the first integrated theory-to-practice text on marketing's role in the political process. It
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Produktdetails
Weitere Autoren: Falkowski, Andrzej / Newman, Bruce I.
- ISBN: 978-1-317-46259-0
- EAN: 9781317462590
- Produktnummer: 18402491
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 352 S.
- Plattform: PDF
- Masse: 2'513 KB
- Abbildungen: black & white illustrations, black & white line drawings, black & white tables, figures, charts
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