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Thomas J. Stanley

Selling to the Affluent

Ebook (EPUB Format)

From the New York Times-bestselling coauthor of The Millionaire Next Door: No one better illuminates the who, where, and how of the affluent market (J. Arthur Urciuoli, former chairman at Merrill Lynch). In the bestselling classic The Millionaire Next Door, Dr. Thomas J. Stanley showed his readers where to look for the wealthy. In Selling to the Affluent, he shows us how to persuade them. This book provides an insightful roadmap of the motivations and purchasing patterns of the affluent-and delivers a strategy for salespeople to leverage that information to the best advantage. This book outlines all phases of the sales process, from appro… Mehr

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Produktdetails


  • ISBN: 978-0-7953-2599-1
  • EAN: 9780795325991
  • Produktnummer: 18891057
  • Verlag: RosettaBooks
  • Sprache: Englisch
  • Erscheinungsjahr: 2019
  • Seitenangabe: 494 S.
  • Plattform: EPUB
  • Masse: 2'023 KB

Über den Autor


Thomas J. Stanley is regarded as America's foremost authority and researcher of the affluent in the United States and has authored several well-regarded, award winning books on the subject.He is the author of The Millionaire Next Door as well as The Millionaire Mind. In total, these books spent more than 170 weeks on the New York Times Best Seller list. His title The Millionaire Next Door was selected as a finalist for the business book of the year by the Independent Publishers Association and was on several business best seller lists. In total, over three million copies of Dr. Stanley's books have been sold worldwide.

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