Nigel Walton

The Internet as a Technology-Based Ecosystem

A New Approach to the Analysis of Business, Markets and Industries

Ebook (PDF Format)

This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy, and proves it to be largely inappropriate as a decision-making methodology in today's internet-based market. By developing a new biological hydrothermal vent model in which analogical comparisons are made with the Information Communication Technology (ICT) sector, the chapters challenge existing paradigms of competitive advantage and analyse the extent t… Mehr

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Produktdetails

ISBN: 978-1-137-60077-6
EAN: 9781137600776
Produktnummer: 22931954
Verlag: Palgrave Macmillan
Sprache: Englisch
Erscheinungsjahr: 2017
Plattform: PDF
Masse: 6'233 KB

Über den Autor

Nigel Walton is Senior Lecturer in Innovation and Entrepreneurship at the University of Worcester, UK, and Associate Lecturer in Strategy at the Open University Business School. His most recent research, carried out at Coventry University, UK, involves studying the internet as a platform ecosystem.