Mark Balnaves

Rating the Audience

The Business of Media

Ebook (EPUB Format)

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com.Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media en… Mehr

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Produktdetails

Weitere Autoren: O'Regan, Tom / Goldsmith, Ben

ISBN: 978-1-84966-461-5
EAN: 9781849664615
Produktnummer: 13910747
Verlag: Bloomsbury UK
Sprache: Englisch
Erscheinungsjahr: 2011
Seitenangabe: 288 S.
Plattform: EPUB
Masse: 2'494 KB

Über den Autor

Professor Mark Balnaves is Conjoint Professor in the School of Creative Industries, University of Newcastle, Australia. Professor Tom O'Regan was the Head of the School of English, Media Studies and Art History at University of Queensland from 2005-2008, Director of the Australian Key Centre for Cultural and Media Policy (1999-2002, Griffith University) and the Centre for Research in Culture and Communication (1996-1998, Murdoch University). In 2002 he was elected a Fellow of the Australian Academy of Humanities. From 2002-2003 he was the Australian UNESCO-Orbicom Professor of Communication. Ben Goldsmith is a Reseach Fellow at the University of Queensland.