Essentials of Marketing
The eagerly awaited third edition of Brassington and Pettitt’s innovative and creative Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course.Like Principles of Marketing, our essentials text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response.Distinctive featuresWritten in a lively style with great design, Essentials of Marketing features the following:· New and exciting exa…
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Produktdetails
Weitere Autoren: Pettitt, Stephen
- ISBN: 978-0-273-72764-4
- EAN: 9780273727644
- Produktnummer: 13386588
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 544 S.
- Masse: H26.6 cm x B19.7 cm x D2.4 cm 1'169 g
- Auflage: 3. A.
- Gewicht: 1169
Über den Autor
Dr Frances Brassington, Senior Lecturer - Oxford Brookes UniversityDr Stephen Pettitt, Deputy Vice Chancellor - University of Luton
7 weitere Werke von Frances Brassington:
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