Tom Watson
Causewired: Plugging In, Getting Involved, Changing the World
Buch
Praise for CauseWired: Plugging In, Getting Involved, Changing the WorldIn CauseWired, Tom Watson has written the seminal book on peer-to-peerphilanthropy and its counterpart movements in politics and branding.--Charles Best, founder, DonorsChoose.orgWhether you're a net-native college student or a geezer like me, CauseWired is required reading if you want to understand the future of activism and engagement.--Mario Morino, Chairman, Venture Philanthropy PartnersCauseWired is a cogent analysis of the past, current, and future of online activism and fundraising using social networking tools. It's the perfect book to hand an executive director o…
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Praise for CauseWired: Plugging In, Getting Involved, Changing the WorldIn CauseWired, Tom Watson has written the seminal book on peer-to-peerphilanthropy and its counterpart movements in politics and branding.--Charles Best, founder, DonorsChoose.orgWhether you're a net-native college student or a geezer like me, CauseWired is required reading if you want to understand the future of activism and engagement.--Mario Morino, Chairman, Venture Philanthropy PartnersCauseWired is a cogent analysis of the past, current, and future of online activism and fundraising using social networking tools. It's the perfect book to hand an executive director or board member or communications VP.--Beth Kanter, coauthor, The Networked NonprofitWatson demonstrates how individuals are using digital outlets and tools to explore how we may each act to impact the critical events of our day. His engaging writing style and breadth of perspective help us see not only what is happening today, but what will happen in the years to come.--Jed Emerson, founder, Blended Value GroupIf you don't want to be left behind in our new wired society--or if you're already behind--this book is a must-read! Tom Watson has produced what could be a marketing bible for the field of philanthropy and a primer for individuals who want to help change the world.--Judy Miller, Director, Hilton Humanitarian PrizeFor today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. CauseWired showcases wired causes in action--from Facebook causes and campaigns on Twitter to startups like Kiva, DonorsChoose, and Change.org. It covers the massive societal impact of online social networks in raising money for charity, changing the political climate, electing candidates, and raising consciousness for causes, from the local to the global.
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Produktdetails
- ISBN: 978-0-470-91820-3
- EAN: 9780470918203
- Produktnummer: 7615543
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 237 S.
- Masse: H22.0 cm x B14.3 cm x D2.0 cm 308 g
- Gewicht: 308
Über den Autor
Tom Watson is a journalist, media critic, entrepreneur, and blogger with a twenty-five year professional career that includes the cofounding of two companies and several popular online publications, bylines in more thana dozen major newspapers and magazines, and a history of innovation in media technology and online communities.
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