Public Sector Marketing Pro

Joanne Sweeney is the founder of Digital Training Institute and a passionate writer, podcaster and vlogger. A former broadcast journalist, Joanne has an impressive 20-year career in all forms of media and communications, from PR to lecturing, corporate communications, digital marketing and social media. She is the creator of Public Sector Marketing Pros, a dedicated online hub for those working in government and public sector agencies. Joanne is also the founder of the Public Sector Digital Marketing Summit. Her first book, Social Media Under Investigation: Law Enforcement and the Social Web, takes a forensic look at how police forces are leveraging social media for crime investigation, public relations and community engagement. She has also developed a suite of accredited online courses and coaching programmes to help public sector marketing pros excel in digital communications. Her global audience of clients comprises marketers, business owners and communications professionals in public life. A life-long learner, Joanne holds 11 academic and professional qualifications, including a master's degree in journalism and a master's degree in digital marketing. Joanne works with government bodies, international political organisations, police forces, media companies and the private sector on digital transformation. She is a regular on the speaker circuit and has appeared on numerous stages in the US, mainland Europe, the UK and Ireland. Joanne's clients include Google, for whom she delivers their Connected Consumer Lab across Europe.