Customer Relationship Management
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.The book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment - with 16 best practice case studies which set the universal theory in a specific practical context. These feature a range of companies, including Orange, Brittania, Homebase, Canada Life, Sun Microsys…
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Produktdetails
Weitere Autoren: Payne, Adrian / Ryals, Lynette / Maklan, Stan / Peppard, Joe
- ISBN: 978-1-136-41250-9
- EAN: 9781136412509
- Produktnummer: 13895564
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2007
- Seitenangabe: 302 S.
- Plattform: PDF
- Masse: 7'108 KB
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