Larry Downes

Unleashing the Killer App: Digital Strategies for Market Dominance

Buch

Downes and Mui offer a progressive guide to transforming one's company into a place where powerful new applications -- the kind that transform industries, redefine markets, and annihilate the competition -- are born.

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Produktdetails

Weitere Autoren: Mui, Chunka / Negroponte, Nicholas (Solist)

ISBN: 978-1-57851-261-4
EAN: 9781578512614
Produktnummer: 9545080
Verlag: Harvard Business Review Pr
Sprache: Englisch
Erscheinungsjahr: 2000
Seitenangabe: 241 S.
Masse: H23.4 cm x B15.6 cm x D2.0 cm 426 g
Gewicht: 426

Über den Autor

Larry Downes is a consultant with nearly twenty years of experience working with global businesses. He teaches law and technology at Northwestern University. Chunka Mui is a partner with Diamond Technology Partners and executive editor of the business magazine Context.