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Jamie Turner

How to Use Social Media Monitoring Tools

Ebook (EPUB Format)

It's no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. You'll learn how to go beyond mere snapshots of who's talking about you, determine whether your social media presence is actually achieving results, and use what you learn to drive more revenue. Turner begins by introducing both quantitative and qualitative tools for… Mehr

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Produktdetails


  • ISBN: 978-0-13-303768-5
  • EAN: 9780133037685
  • Produktnummer: 27841833
  • Verlag: Pearson ITP
  • Sprache: Englisch
  • Erscheinungsjahr: 2012
  • Plattform: EPUB
  • Masse: 432 KB
  • Auflage: 1. Auflage

Über den Autor


Jamie Turner is Chief Content Officer for The 60 Second Marketer, an online magazine providing resources for marketers and entrepreneurs. For more than 20 years, he has helped firms like AT&T, Cartoon Network, CNN, Motorola, and Coca-Cola grow sales and revenue through high-impact marketing. He appears as a regular guest on CNN and other networks, discussing topics related to social, mobile, and digital media. Turner is coauthor of How to Make Money with Social Media and Go Mobile.

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