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Jeffrey L. Cruikshank

The Apple Way

Buch

Most hardware and software companies experience cycles of success and failure, that pattern is certainly not a compelling publishing topic. When you add in the name of Apple Computer, the picture changes from ho-hum to humdinger though. Right now, Apple's shares have surged to a 4-year high, and along with the runaway success of Apple's iPod (10 million iPods sold as of Dec 2004, and 2 million+ units sold in the last 3 months alone), Apple stock seems poised to only increase in value. There's a halo effect beginning to take hold - simple put, consumers and business people alike are so impressed with iPod's technology and success that they're… Mehr

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Produktdetails


  • ISBN: 978-0-07-226233-9
  • EAN: 9780072262339
  • Produktnummer: 1137776
  • Verlag: Mcgraw Hill Book Co
  • Sprache: Englisch
  • Erscheinungsjahr: 2005
  • Seitenangabe: 206 S.
  • Masse: H23.7 cm x B16.4 cm x D2.4 cm 494 g
  • Gewicht: 494

Über den Autor


Jeffrey L. Cruikshank is President of the Cruikshank Company, Inc., and the author or coauthor of numerous business books, including several published by HBS Press.

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