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Vijay Mahajan

Digital Marketing

Global Strategies from the World's Leading Experts

Ebook (PDF Format)

What will happen to pricing now that online consumers can choose their own prices and buyers and sellers can haggle independently in Internet auctions? Have brand names become less powerful as customers move closer to accessing real-time, highly competitive information? And how can companies shift from traditional broadcast communications to the interactivity of e-commerce-where information educates, entertains, and hopefully persuades the consumer? Digital Marketing answers these questions and more, exploring the key issues and challenges that businesses operating in the changing global digital age must face. This book from The Wharton Scho… Mehr

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Produktdetails


Weitere Autoren: Wind, Yoram (Jerry)
  • ISBN: 978-0-471-00875-0
  • EAN: 9780471008750
  • Produktnummer: 16374143
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2002
  • Seitenangabe: 432 S.
  • Plattform: PDF
  • Masse: 4'315 KB

Über den Autor


JERRY WIND is Lauder Professor of Marketing and Director of the SEI Center for Advanced Studies in Management at the Wharton School as well as a marketing and business strategy consultant to such companies as Edward Jones & Company, SEI Corporation, and BMS. He is on the boards of a number of dot-com startups. Wind is the author of over 200 articles and eighteen books, including Driving Change: How the Best Companies Are Preparing for the 21st Century. VIJAY MAHAJAN is John P. Harbin Centennial Chair of Business at the College of Business Administration of the University of Texas at Austin, specializing in new product development and diffusion, forecasting, marketing strategy, and marketing research methodologies.

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