Advances in Business Marketing and Purchasing
Case Studies for Industrial and Business Marketing Vol 7
Aims to help increase knowledge, skills and insights into making effective decisions in the 'bigger hall' of marketing management. This book covers setting strategic direction; product and customer portfolio analysis; product development; advertising; pricing; channel management; environmental scanning; and measuring strengths and weaknesses.
CHF 171.00
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Produktdetails
Weitere Autoren: Arch G. Woodside, G. Woodside / Arch G. Woodside
- ISBN: 978-0-7623-0188-1
- EAN: 9780762301881
- Produktnummer: 2166496
- Verlag: Emerald Group Publishing Limited
- Sprache: Englisch
- Erscheinungsjahr: 1998
- Seitenangabe: 264 S.
- Masse: H24.0 cm x B16.1 cm x D1.8 cm 566 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 566
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The Complexity Turn
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Deep Knowledge of B2B Relationships Within and Across Borders
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Market-Driven Thinking
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Accurate Case Outcome Modeling
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Advances in Culture, Tourism and Hospitality Research
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Case Study Research
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Tourism Sensemaking
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Marketing Places and Spaces
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Market-Driven Thinking
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Luxury Fashion and Culture
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Tourists' Behaviors and Evaluations
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Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
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