Positioning for Professionals
How Professional Knowledge Firms Can Differentiate Their Way to Success
Better isn't always better. Different is better.Most managers invest their time and energy in trying to make their firms better, when in fact they should also be working to make their firms different.--From Positioning for ProfessionalsWhy are some professional service firms so much more successful than their competitors? The difference isn't just talent, but focus. The best firms know that standing for everything is the same as standing for nothing. Instead of trying to be good at everything, they do what they do best and find resources for the rest.Destined to become the positioning strategy companion you'll turn to again and again, Positio…
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Produktdetails
- ISBN: 978-0-470-58715-7
- EAN: 9780470587157
- Produktnummer: 6714461
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 208 S.
- Masse: H23.8 cm x B16.0 cm x D1.7 cm 447 g
- Gewicht: 447
Über den Autor
TIM WILLIAMS leads Ignition Consulting Group (www.ignitiongroup.com), a business consultancy devoted to helping professional knowledge firms create and capture more value. As a recognized thought leader in marketing, Tim is a frequent speaker for marketing and business organizations worldwide. He is a regular contributor to business and professional publications and is author of Take a Stand for Your Brand, ranked by Amazon as one of the top ten books on brand building. As an adviser in developing professional service brands, Tim has worked with both large and small professional service firms--most notably advertising agencies and other marketing communications firms--in both the U.S. and abroad. He began his career on Madison Avenue working for large multinational advertising agencies and later served as president and owner of several midsize independent firms.
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