Focusing on premium brands
BMW¿s core strategy
Inhaltsangabe:Abstract: The word marketing is always appearing in most articles and books dealing with selling, the word has been watered down and in many cases lost its true value and sense. Most people mistakenly identify marketing with selling and promotion - but selling is only the tip of the marketing iceberg. It is simply one of several marketing functions, and often not the most important one. If the marketer does a good job of identifying consumer needs, developing appropriate products, and pricing, distributing, and promoting them effectively, these goods will sell very easily. Companies have to search for buyers, identify their nee…
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Produktdetails
Weitere Autoren: Thrane, Henrik / Taube, Pascale
- ISBN: 978-3-8386-8193-1
- EAN: 9783838681931
- Produktnummer: 15827522
- Verlag: diplom.de
- Sprache: Englisch
- Erscheinungsjahr: 2004
- Seitenangabe: 72 S.
- Masse: H21.0 cm x B14.8 cm x D0.5 cm 116 g
- Abbildungen: Paperback
- Gewicht: 116
Über den Autor
Zur Biographie siehe https://www.xing.com/profile/JohannesCornelius_Adari und http://www.experte-haftpflichtversicherung.de/profilBilbliographie: 1. Geschäftsmodell für den Online-Vertrieb von Versicherungen für Privatpersonen, Bachelorarbeit (case study), 20022. Focusing on premium brands. BMW's core strategy, Bachelorarbeit (case study), 20023. Introduction of IAS / IFRS by the BMW AG in 2000. Needs, effects and consequences for the group, Bachelorarbeit (case study), 20034. The effective reorganization of BMW Group applied to the New MINI. New strategies in the automotive manufacturing processes, sales and marketing, Bachelorarbeit (case study), 20035. The Spartanburg Plant Investment by BMW AG. Financial reasons for building the U.S. plant, Bachelorarbeit (case study), 20046. The takeover of Rover Group Ltd. by BMW AG. Goals, investments, mistakes and consequences of international investment decisions, Bachelorarbeit (case study), 20047. Mergers & Acquisition in der Autotmobilindustrie am Beispiel der Übernahme der Rover Group Holding Plc. durch die BMW AG, Diplomarbeit, 20048. Risikomanagement und Berufs-Haftpflichtversicherung für (Zahn-) Arztpraxen im Zeitalter des Patientenrechtegesetzes, 2014
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