Cases in Retailing
A Naturalistic Approach
This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses.
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Produktdetails
Weitere Autoren: Rafiq, Mohammed (Hrsg.) / Walley, Paul (Hrsg.)
- ISBN: 978-0-631-20173-1
- EAN: 9780631201731
- Produktnummer: 1365050
- Verlag: Blackwell Publishers
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 264 S.
- Masse: H22.9 cm x B15.2 cm x D1.5 cm 411 g
- Abbildungen: Paperback
- Gewicht: 411
Über den Autor
Cathy Hart is Sainsbury Retail Fellow. Malcolm Kirkup, C&A Retail Fellow and Programme Director for the Retail Management Degree. Diane Preston is a Lecturer in Human Resource Management. Mohammed Rafiq, Lecturer in Retailing. Paul Walley is a Lecturer in Operations Management at the University if Warwick Business School.
1 weiteres Werk von Cathy (Hrsg.) Hart:
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