It's Not about Us - It's All about Them
Martin Butler knows what it takes to succeed when it comes to the modern customer. As an entrepreneur, a marketeer, and more recently author, lecturer and high-end retail consultant, he has worked with many leading names. In this book he distils the essence of a lifetime's work into 50 Steps for true customerexcellence. Packed with examples, anecdotes, and quotes from top retailers and businesses around the world, the book will entertain as it will instruct. Butler's knowledge and expertise in this area is well-known. At the end for him, it boils down to one guiding principle: It's Not About Us, It's All About Them! Commerce is going through…
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Produktdetails
- ISBN: 978-1-85252-761-7
- EAN: 9781852527617
- Produktnummer: 19984990
- Verlag: Management Books 2000 Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 374 S.
- Masse: H21.0 cm x B14.8 cm x D2.0 cm 483 g
- Abbildungen: Paperback
- Gewicht: 483
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