Brands and Branding
A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It's introductory, aimed at undergraduate students or postgrads w…
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Produktdetails
- ISBN: 978-1-4739-8728-9
- EAN: 9781473987289
- Produktnummer: 20399554
- Verlag: SAGE Publications
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 296 S.
- Plattform: PDF
- Masse: 1'121 KB
- Auflage: First Edition
Über den Autor
Stephen Brown is Professor of Marketing Research at Ulster University, UK. He has written numerous books including Fail Better, Free Gift Inside and Wizard: Harry Potter's Brand Magic, the last of which was translated into twelve languages. Once described as 'the Antichrist of marketing', his articles have appeared in the Journal of Marketing, the Journal of Consumer Research and theHarvard Business Review, among many others. A life-long jogger, who believes Nike is second to none, he writes comic novels in his spare time.
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