Stuart L. Hart

Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems

Buch

Capitalism is indeed at a crossroads, facing international terrorism, worldwide environmental change, and an accelerating backlash against globalization. Companies are at crossroads, too: finding new strategies for profitable growth is now more challenging. Both sets of problems are intimately linked. Learn how to identify sustainable products and technologies that can drive new growth while also helping to solve today's most crucial social and environmental problems. Hart shows how to become truly indigenous to all markets -- and avoid the pitfalls of traditional 'greening' and 'sustainability' strategies. This book doesn't just point the wa… Mehr

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Produktdetails

ISBN: 978-0-13-143987-0
EAN: 9780131439870
Produktnummer: 1009942
Verlag: Prentice Hall
Sprache: Englisch
Erscheinungsjahr: 2005
Seitenangabe: 241 S.
Masse: H23.7 cm x B16.2 cm x D2.3 cm 494 g
Gewicht: 494

Über den Autor

About the AuthorStuart L. Hart is one of the world's top authorities on the implications of sustainable development and environmentalism for business strategy. He is currently SC Johnson Chair of Sustainable Global Enterprise and Professor of Management at Cornell's Johnson Graduate School of Management. Previously, he taught strategic management and founded both the Center for Sustainable Enterprise (CSE) at the University of North Carolina's Kenan-Flagler Business School, and the Corporate Environmental Management Program (CEMP) at the University of Michigan. His consulting clients range from DuPont and Hewlett-Packard to Procter & Gamble and Shell. He wrote the seminal article Beyond Greening: Strategies for a Sustainable World, which won the McKinsey Award for Best Article in Harvard Business Review in 1997, and helped launch the movement for corporate sustainability. With C.K. Prahalad, Hart also wrote the pathbreaking 2002 article The Fortune at the Bottom of the Pyramid, which provided the first articulation of how business could profitably serve the needs of the four billion poor in the developing world.© Copyright Pearson Education. All rights reserved.