Norman M. Bradburn

Asking Questions

The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

Buch

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires?the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design… Mehr

CHF 54.50

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen

V104: Folgt in ca. 10 Arbeitstagen

Produktdetails

Weitere Autoren: Sudman, Seymour / Wansink, Brian

ISBN: 978-0-7879-7088-8
EAN: 9780787970888
Produktnummer: 1445916
Verlag: John Wiley & Sons Inc
Sprache: Englisch
Erscheinungsjahr: 2004
Seitenangabe: 448 S.
Masse: H22.6 cm x B15.4 cm x D3.1 cm 560 g
Auflage: 2nd, Revised Edition
Gewicht: 560
Sonstiges: Professional & Vocational

Über den Autor

Norman M. Bradburn is the Tiffany and Margaret Blake Distinguished Service Professor emeritus psychology, at the Harris Graduate School of Public Policy and the Graduate School of Business at the University of Chicago. He was a senior vice president at the National Opinion Research Center. Seymour Sudman was a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. Professor Sudman died in 2000. Brian Wansink is Professor of Marketing, Nutritional Science, Advertising and Agricultural and Consumer Economics at the University of Illinois Urbana-Champaign. He is also Research Professor at Cornell University and at Wageningen University in the Netherlands.