Peng Duan

Media Convergence and the Development Strategies of Radio and Television in China

Buch

This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author's observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring… Mehr

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Produktdetails

ISBN: 978-981-3341-48-7
EAN: 9789813341487
Produktnummer: 35374213
Verlag: Springer Singapore
Sprache: Englisch
Erscheinungsjahr: 2020
Seitenangabe: 176 S.
Masse: H24.1 cm x B16.0 cm x D1.5 cm 436 g
Auflage: 1st ed. 2020
Abbildungen: HC runder Rücken kaschiert
Gewicht: 436

Über den Autor

Professor Peng Duan is the vice-president of the Communication University of China, the executive associate director of the Key State Lab of Media Convergence and Communication (Communication University of China), and the managing editor of the SAGE journal Global Media and China. He is one of China's leading scholars, with broad experience in journalism and communication studies, particularly in the fields of radio and television news, communication theories and audience analysis.