Marketing 3.0
From Products to Customers to the Human Spirit
Marketing has lost some of its sway in recent years. This provocative book tells how marketing can regain trust and influence inside and outside the organization.--Leonard L. Berry, Distinguished Professor of Marketing, Texas A&M University, coauthor of Management Lessons from Mayo ClinicPhilip Kotler is again leading the way in strategic marketing with timely insight into a transformational period. Marketing 3.0 makes a compelling case for the competitive benefits of tapping into the human spirit to engage consumers.--Dennis Dunlap CEO, American Marketing AssociationMarketing 3.0 has important ideas for all senior managers. It clearly po…
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Produktdetails
Weitere Autoren: Kartajaya, Hermawan / Setiawan, Iwan
- ISBN: 978-0-470-59882-5
- EAN: 9780470598825
- Produktnummer: 5710447
- Verlag: John Wiley & Sons Inc
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 208 S.
- Masse: H23.8 cm x B16.0 cm x D2.0 cm 422 g
- Gewicht: 422
- Sonstiges: Professional & Vocational
Über den Autor
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at North-western University's Kellogg School of Management, and once of the world's leading authorities on marketing. His wiriting has defined marketing around the world for the past forty years. The recipient of numerous awards and honorary degrees from schools all over the world, he holds an MA from the University of Chicago and a PhD from MIT, both in economics. Kotler has an incredible international presence--his books have been translated into approximately twenty-five languages, and he regularly speaks on the international circuit.Hermawan Kartajaya is the founder and CEO of MarkPlus, Inc. and is one of the 50 Gurus Who Have Shaped the Future of Marketing according to the Chartered Institute of Marketing, United Kingdom.Iwan Setiawan is a senior consultant at MarkPlus, Inc. where he consults for clients on marketing strategies.
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