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Tim Moore

Sold On Purpose

Marketing to the Conscious Consumer

Buch

HOTTEST. COOLEST. BIGGEST. NEWEST.These are the buzzwords that shaped and 'Yell and Sell' ad campaigns of the 21stcentury. But now the game has changed. Today's modern consumers are fed up with the advertising gimmicks of the past. They are longing for deeper, more authentic connections with brands. These audiences are seeking brands with a higher purpose in the world. Brands that actually make a difference. As this conscious consumerism movement continues to make its way into a mainstream marketplace, brands must find a way to communicate their higher purpose in order to truly thrive. Today's conscious consumers want brands that have values… Mehr

CHF 36.50

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Produktdetails

  • ISBN: 978-0-578-47489-2
  • EAN: 9780578474892
  • Produktnummer: 31960957
  • Verlag: Tim Moore
  • Sprache: Englisch
  • Erscheinungsjahr: 2019
  • Seitenangabe: 184 S.
  • Masse: H22.2 cm x B14.5 cm x D1.3 cm 372 g
  • Abbildungen: HC gerader Rücken kaschiert
  • Gewicht: 372

Über den Autor

Tim Moore grew up in Kenya in the early twentieth century, as the son of a bookseller. In his lifetime he saw the change from the Protectorate of the British East Africa to Kenya Colony and then to the independent Republic of Kenya.

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