Jessica L. Harris

Italian Women's Experiences with American Consumer Culture, 1945-1975

The Italian Mrs. Consumer

Ebook (PDF Format)

This book analyzes the spread of American female consumer culture to Italy and its influence on Italian women in the postwar and Cold War periods, eras marked by the political, economic, social, and cultural battle between the United States and Soviet Union. Focusing on various aspects of this culture-beauty and hygiene products, refrigerators, and department stores, as well as shopping and magazine models-the book examines the reasons for and the methods of American female consumer culture's arrival in Italy, the democratic, consumer capitalist messages its products sought to sell to Italian women, and how Italian women themselves reacted to… Mehr

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Produktdetails

ISBN: 978-3-030-47825-4
EAN: 9783030478254
Produktnummer: 34338329
Verlag: Palgrave Macmillan
Sprache: Englisch
Erscheinungsjahr: 2020
Plattform: PDF
Masse: 3'935 KB

Über den Autor

Jessica L. Harris is currently Visiting Assistant Professor in the History Department of Allegheny College, USA, and will be joining St. John's University as Assistant Professor of History. She is a scholar of Modern Italy, Black Europe, 20th century U.S. and the World, and African American History. Jessica has held fellowships at the University of Toronto, Canada and Oxford University, UK. Her work has appeared in Modern Italy, Imago. Studi di cinema e media, and Carte Italiane.