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Seth Godin

This Is Marketing

You Can't Be Seen Until You Learn to See

Buch

#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whethe… Mehr

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Produktdetails

  • ISBN: 978-0-525-54083-0
  • EAN: 9780525540830
  • Produktnummer: 27360124
  • Verlag: Random House N.Y.
  • Sprache: Englisch
  • Erscheinungsjahr: 2018
  • Seitenangabe: 288 S.
  • Masse: H18.7 cm x B14.2 cm x D3.2 cm 310 g
  • Gewicht: 310

Über den Autor

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.

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