Political Marketing: Theoretical and Strategic Foundations
Theoretical and Strategic Foundations
This is the first integrated theory-to-practice text on marketing's role in the political process. It
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Produktdetails
Weitere Autoren: Falkowski, Andrzej / Newman, Bruce I.
- ISBN: 978-0-7656-2916-6
- EAN: 9780765629166
- Produktnummer: 11239753
- Verlag: Taylor & Francis Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 352 S.
- Masse: H15.4 cm x B22.9 cm x D1.9 cm 500 g
- Abbildungen: black & white illustrations, black & white line drawings, black & white tables, figures, charts
- Gewicht: 500
- Sonstiges: Professional & Vocational
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