Promotional Screen Industries
From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production. In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries - advertising agencies, television promotion specialists, movie trailer houses, digital design companies - that compete and collaborate in the fluid, fast-moving world of promotional screen work. Through interview-based fieldwork with co…
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Produktdetails
Weitere Autoren: Johnson, Catherine
- ISBN: 978-1-317-51372-8
- EAN: 9781317513728
- Produktnummer: 18406704
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 236 S.
- Plattform: EPUB
- Abbildungen: 17 schwarz-weiße Fotos
Über den Autor
Paul Grainge is Associate Professor of Film and Television Studies at the University of Nottingham. He is the author of Brand Hollywood (2008) and Monochrome Memories (2002), editor of Ephemeral Media (2011) and Memory and Popular Film (2003), and co-author of Film Histories (2007). Catherine Johnson is Associate Professor of Film and Television Studies at the University of Nottingham. She is the author of Branding Television (2012) and Telefantasy (2005) and the co-editor of Transnational Television History (2012) and ITV Cultures (2005).
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