Images, Issues, and Attacks
Television Advertising by Incumbents and Challengers in Presidential Elections
Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections. Elections since 1956 can be divided into three categories: elections with strong incumbents, the incumbent wins; elections with weak incumbents, the incumbent loses; and elections with surrogate incumbents, the vice president runs. Incumbent and challenger advertising emphasizes personal imagery, links the imagery to specific issues, and attacks rivals for opposing those images and issues. The first part of the book describes how incumbents and challengers used these themes in the…
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Produktdetails
- ISBN: 978-0-7391-1545-9
- EAN: 9780739115459
- Produktnummer: 2526785
- Verlag: Lexington Books
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 190 S.
- Masse: H23.5 cm x B15.7 cm x D1.4 cm 436 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 436
Über den Autor
E. D. Dover is professor of political science, public policy, and administration at Western Oregon University.
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