Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability
Foreword by Clayton M. ChristensenA Fortune 500 consultant's proven strategies for speeding innovation and getting to marketInnovation is a critical driver of organic growth in today's rapidly expanding markets. That's why the number one issue on most CEOs' minds is How can we speed up our innovation process and get successful new products and services to the market more quickly? In Fast Innovation, business expert Michael George explains why it usually takes so long for innovations to reach the market, and why they often fail.More important, he coaches CEOs and senior managers in proven strategies for using innovation to drive growth in shar…
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Produktdetails
Weitere Autoren: Works, James / Watson-Hemphill, Kimberly / Christensen, Clayton
- ISBN: 978-0-07-145789-7
- EAN: 9780071457897
- Produktnummer: 1022646
- Verlag: McGraw-Hill Education - Europe
- Sprache: Englisch
- Erscheinungsjahr: 2005
- Seitenangabe: 300 S.
- Masse: H16.4 cm x B23.5 cm x D3.0 cm 580 g
- Gewicht: 580
- Sonstiges: Professional & Vocational
Über den Autor
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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