Scaling the Tail: Managing Profitable Growth in Emerging Markets
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: scaling the tail. This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
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Produktdetails
Weitere Autoren: Ungson, Gerardo R. / Cosgrove, Andrew
- ISBN: 978-1-137-54353-0
- EAN: 9781137543530
- Produktnummer: 18375569
- Verlag: Springer Nature
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 163 S.
- Masse: H21.6 cm x B14.0 cm x D1.4 cm 376 g
- Auflage: 2015
- Gewicht: 376
Über den Autor
Author Seung Ho Park: Seung Ho Park is a Professor of Strategy at China Europe International Business School, China.Author Gerardo R. Ungson: Gerardo R. Ungson is Y.F. Chang Endowed Chair Professor of International Business at the College of Business, San Francisco State University, USA.Author Andrew Cosgrove: Andrew Cosgrove is a Global Lead Analyst at Ernst & Young, UK.
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