Contemporary Consumption Rituals
A Research Anthology
Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals.In this volume, the first in the Marketing and Consumer Psychology series:a religiou…
Mehr
CHF 62.55
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
Weitere Autoren: Lowrey, Tina M. (Hrsg.)
- ISBN: 978-1-135-63561-9
- EAN: 9781135635619
- Produktnummer: 14832061
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2004
- Seitenangabe: 360 S.
- Plattform: EPUB
- Masse: 2'640 KB
7 weitere Werke von Cele C. (Hrsg.) Otnes:
Bewertungen
Anmelden