Thomas Lah

Technology-as-a-Service Playbook

How to Grow a Profitable Subscription Business

Ebook (EPUB Format)

Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pureplay cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the &quote;as-a-service&quote; model to put your company on a path to profitable growth.This cloud-driven journey will affect every part of the organization. How offers are designed, built, marketed, sold, and serviced will all need to change. And these transformations are not limited to OEMs-they will also directl… Mehr

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Produktdetails

ISBN: 978-0-9860462-5-4
EAN: 9780986046254
Produktnummer: 35582577
Verlag: Point B Inc
Sprache: Englisch
Erscheinungsjahr: 2016
Seitenangabe: 349 S.
Plattform: EPUB
Masse: 10'437 KB

Über den Autor

J. B. Wood is president and CEO of the Technology Services Industry Association (TSIA). He is a frequent speaker and author of the best-selling books B4B (2013), Consumption Economics (2011), and Complexity Avalanche (2009). He has also appeared in leading publications, such as Fortune, The New York Times, and The Wall Street Journal. Through TSIA, Wood works to advise many of the world's largest technology companies on transformation strategies in the age of cloud and managed services. He has also helped communicate to thousands of channel partners, sales teams, and end customers how the next wave of technology will reshape their business.