Wharton on Making Decisions
Wharton on Making Decisions provides a unique blend of theory and practical experience. The authors´ insights are at many times humorous, always instructive, and definitely thought provoking. This book should be recommended reading for decision makers in today´s fast-moving world where alternative choices are increasing in number, complexity, and importance.-Arthur D. Collins Jr., President and COO, Medtronic, Inc.This is a superb book that provides valuable insights for managers at all levels. No matter how many critical decisions we make, it is useful to be reminded of the intricacies of the process. Wharton on Making Decisions does just th…
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Produktdetails
Weitere Autoren: Kunreuther, Howard C. (Hrsg.) / Gunther, Robert E. (Hrsg.)
- ISBN: 978-0-471-38247-8
- EAN: 9780471382478
- Produktnummer: 20683639
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2001
- Seitenangabe: 352 S.
- Masse: H23.2 cm x B16.1 cm x D2.9 cm 644 g
- Gewicht: 644
Über den Autor
STEPHEN J. HOCH is the John J. Pomerantz Professor of Marketing at the Wharton School, University of Pennsylvania. He previously taught at the University of Chicago.HOWARD C. KUNREUTHER is the Cecelia Yen Koo Professor of Decision Sciences and Public Policy and Management, and Codirector of the Risk Management and Decision Process Center at the Wharton School, University of Pennsylvania.ROBERT E. GUNTHER served as coordinating writer for Wharton on Dynamic Competitive Strategy and Wharton on Managing Emerging Technologies.
1 weiteres Werk von Stephen J. (Hrsg.) Hoch:
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