Mobile Commerce Revolution, The
Business Success in a Wireless World
Your Definitive Guide to Profiting from Mobile Commerce With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it's not enough to build an app. You need to know how mobile is transforming your customers' behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this…
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Produktdetails
Weitere Autoren: Webster, Tom
- ISBN: 978-0-13-347552-4
- EAN: 9780133475524
- Produktnummer: 31712551
- Verlag: Pearson ITP
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 208 S.
- Plattform: PDF
- Auflage: 1. Auflage
Über den Autor
Tim Hayden is Principal Strategist at TTH Strategy, a consultancy that provides guidance to organizations faced with business processes and communications challenges. He also serves as an investor and advisory board member to several ventures in cloud, mobile, and social technology. Prior to TTH Strategy, Tim led Edelman Digital's North American mobile program, and cofounded 44Doors, an SaaS mobile marketing platform. He was a founder and partner in other startups including NION Interactive and GamePlan, an experiential marketing agency that produced solutions for brands including AMD, Bacardi USA, Dell, Humana, and IBM using the integrated Live+Mobile+Online methodology that Tim coined in 2007. He is a graduate of Texas State University in San Marcos, Texas. Tom Webster is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during U.S. elections for all the major news networks. He has nearly 20 years of experience researching consumer usage of technology, new media, and social networking. Tom is the principal author of a number of widely cited studies, including The Social Habit, Twitter Users in America, and the coauthor of The Infinite Dial, America's longest running research series on digital media consumption. He is a graduate of Tufts University in Medford, Massachusetts, and holds an MBA from the Bryan School of Business and Economics at the University of North Carolina.
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