Kristin Anderson
Customer Relationship Management
Buch
This reader-friendly series is must read for all levels of managersAll managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from…
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Beschreibung
This reader-friendly series is must read for all levels of managersAll managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.
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Produktdetails
Weitere Autoren: Kerr, Carol
- ISBN: 978-0-07-137954-0
- EAN: 9780071379540
- Produktnummer: 1010026
- Verlag: McGraw-Hill Education - Europe
- Sprache: Englisch
- Erscheinungsjahr: 2001
- Seitenangabe: 176 S.
- Masse: H22.8 cm x B15.1 cm x D1.4 cm 274 g
- Gewicht: 274
- Sonstiges: Professional & Vocational
Über den Autor
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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