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Kristin Anderson

Customer Relationship Management

Buch

This reader-friendly series is must read for all levels of managersAll managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from… Mehr

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Produktdetails


Weitere Autoren: Kerr, Carol
  • ISBN: 978-0-07-137954-0
  • EAN: 9780071379540
  • Produktnummer: 1010026
  • Verlag: McGraw-Hill Education - Europe
  • Sprache: Englisch
  • Erscheinungsjahr: 2001
  • Seitenangabe: 176 S.
  • Masse: H22.8 cm x B15.1 cm x D1.4 cm 274 g
  • Gewicht: 274
  • Sonstiges: Professional & Vocational

Über den Autor


McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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