The Mouse that Roared
Disney and the End of Innocence
This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercial endeavor. The Disney conglomerate remains an important case study for understanding both the widening influence of free-market fundamentalism in the new millennium and the ways in which messages of powerful corporations have been appropriated and increasingly resisted in global contexts. New in this edition is a discussion of Disney's shift in its marketing strategies towards targeting tweens…
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Produktdetails
Weitere Autoren: Pollock, Grace
- ISBN: 978-1-4422-0330-3
- EAN: 9781442203303
- Produktnummer: 22886381
- Verlag: Rowman & Littlefield Publishers
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 320 S.
- Plattform: EPUB
- Masse: 720 KB
- Auflage: Second Student Edition
Über den Autor
By Henry A. Giroux and Grace Pollock
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