The Positive Case for Negative Campaigning
For decades, conventional wisdom has held that Americans hate negativity in political advertising. Arguing against this commonly held view, the authors show that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed.
CHF 35.50
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V105:
Folgt in ca. 15 Arbeitstagen
Produktdetails
Weitere Autoren: Redlawsk, David P.
- ISBN: 978-0-226-20216-7
- EAN: 9780226202167
- Produktnummer: 16121233
- Verlag: The University of Chicago Press
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 256 S.
- Masse: H23.0 cm x B15.3 cm x D1.6 cm 424 g
- Gewicht: 424
- Sonstiges: General (US: Trade)
Über den Autor
Kyle Mattes is assistant professor of political science at the University of Iowa. David P. Redlawsk is professor of political science at the Eagleton Institute's Center for Public Interest Polling at Rutgers University. He is coauthor of several books, including Why Iowa?, also published by the University of Chicago Press.
Bewertungen
Anmelden