Bullseye!
Hitting Your Strategic Targets Through High-Impact
At last, in this book, the great paradox of measurement is resolved. According to the authors' original -- and revealing -- research companies that manage by measurement outperform less disciplined competitors by an average three-year return on investment of 80 percent versus an average ROI of 45 percent. Yet few companies have put in place a disciplined approach for measuring the key nonfinancial, strategic performance areas that are so crucial to a firm's success.Bullseye! treats measurement as a key senior-management business issue. The authors explore the role of measurement in adding clarity and specificity to an organization's strategy,…
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Produktdetails
Weitere Autoren: Lingle, John H.
- ISBN: 978-1-4391-1941-9
- EAN: 9781439119419
- Produktnummer: 14343673
- Verlag: Simon + Schuster Inc.
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 220 S.
- Plattform: EPUB
- Masse: 2'727 KB
Über den Autor
William A. Schiemann and John H. Lingle
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