Martin Lindstrom
Small Data
The Tiny Clues That Uncover Huge Trends
Buch
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of small data in his quest to discover the next big thingHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You'll learn.... How a noise reduction headset at 35,000 f…
Mehr
Beschreibung
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of small data in his quest to discover the next big thingHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You'll learn.... How a noise reduction headset at 35,000 feet led to the creation of Pepsi's new trademarked signature sound.. How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO's incredible turnaround.. How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.. How a toy stuffed bear in a girl's bedroom helped revolutionize a fashion retailer's 1,000 stores in 20 different countries.. How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.. How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.
CHF 30.50
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V113:
Lieferbar in ca. 20-45 Arbeitstagen
Produktdetails
- ISBN: 978-1-250-08068-4
- EAN: 9781250080684
- Produktnummer: 18685282
- Verlag: Macmillan USA
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 245 S.
- Masse: H24.1 cm x B15.9 cm x D3.0 cm 447 g
- Gewicht: 447
Über den Autor
Martin Lindstrom
29 weitere Werke von Martin Lindstrom:
The Tiny Clues That Uncover Huge Trends
Ebook (EPUB Format)
CHF 20.00
Bewertungen
0 von 0 Bewertungen
Anmelden
Keine Bewertungen gefunden. Seien Sie der Erste und teilen Sie Ihre Erkenntnisse mit anderen.