Susan Croft

Managing Corporate Reputation

Buch

Offering practical and expert advice to public relations specialists and consultants, this book provides tips on managing both internal and external communications and their internal and external stakeholders more effectively.

CHF 218.00

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Produktdetails

Weitere Autoren: Dalton, John

ISBN: 978-1-85418-272-2
EAN: 9781854182722
Produktnummer: 1147896
Verlag: Thorogood Pub Ltd
Sprache: Englisch
Erscheinungsjahr: 2003
Seitenangabe: 277 S.
Masse: H29.6 cm x B22.9 cm x D2.3 cm 934 g
Auflage: 2. A.
Gewicht: 934

Über den Autor

John Dalton is Director of London School of Public Relations and Branding (LSPR) and LSPR-Worldwide. Since 1992 John has been teaching and involved with PR both in the UK and globally. He combines his teaching with various private clients whom he has helped with branding, image development and repositioning. Susan Croft is an international public speaker and corporate trainer. She is founder and partner of ASC Training and Consultant where she is responsible for communications and sales training. Previously, she was a senior consultant with the international PR firm Hill and Knowlton. Prior to this she ran her own Los Angeles-based PR agency which was subsequently acquired by a leading international firm.