Persuasion
Messages, Receivers, and Contexts
Persuasion: Messages, Receivers, and Contexts covers key topics-such as ethics and deception, audience analysis, nonverbal communication, and culture-and shows students how to develop critical skills as senders and receivers of persuasive messages. The text presents contemporary research in an accessible and engaging format for students, while also encouraging them to apply persuasion principles and theories to real-world case studies like campaigns and news coverage. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions o…
Mehr
CHF 103.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V103:
Folgt in ca. 5 Arbeitstagen
Produktdetails
- ISBN: 978-0-7425-3674-6
- EAN: 9780742536746
- Produktnummer: 2470695
- Verlag: Rowman & Littlefield Publishers
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 432 S.
- Masse: H23.5 cm x B19.1 cm x D2.3 cm 802 g
- Abbildungen: Paperback
- Gewicht: 802
Über den Autor
William Rogers is adjunct assistant professor in the Department of Media Studies at Queens College, CUNY, and in the Department of Speech Communication and Theatre Arts at Queensborough Community College, CUNY.
100 weitere Werke von William Rogers:
Bewertungen
Anmelden