Media Research Methods
Measuring Audiences, Reactions and Impact
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society.By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and…
Mehr
CHF 70.95
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
- ISBN: 978-0-85702-201-1
- EAN: 9780857022011
- Produktnummer: 13929836
- Verlag: SAGE Publications
- Sprache: Englisch
- Erscheinungsjahr: 1999
- Seitenangabe: 320 S.
- Plattform: PDF
- Masse: 5'591 KB
- Auflage: 1. Auflage
Über den Autor
My main research interests include media violence, the impact of broadcast news, effects of television on public opinion, the effects of advertising on young people, the use and impact of new interactive media. I have also conducted research on a wide range of other media, marketing and management issues.My recent research has centred on the use and impact of new media (in particular the Internet and digital interactive television). I am particularly interested in the use of the web as an information source and in the impact of Internet-related behaviour on use of other media, especially television.I have continued to conduct research and to write about the influence of television advertising, among children and adults. Much of this recent work has focused on alcohol advertising and young people's drinking. In addition, with two colleagues in my department, I recently conducted research for the Food Standards Agency on the nature of formula product advertising targeted at young mothers.I have also been involved in research from the British Library with colleagues at University College London on the use of online tools for information search in the context of higher education.
100 weitere Werke von Barrie Gunter:
The Anatomy of Adolescence (Psychology Revivals)
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (PDF Format)
CHF 57.40
Corporate Assessment (Routledge Revivals)
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (EPUB Format)
CHF 57.40
Why Women Should Be Taken More Seriously in the Boardroom
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (EPUB Format)
CHF 44.50
Advertising to Children on TV
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (EPUB Format)
CHF 50.30
Broadcast Television Effects in A Remote Community
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (EPUB Format)
CHF 54.15
The Psychology of Consumer Profiling in a Digital Age
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (EPUB Format)
CHF 49.00
Social Media in the Arab World
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (EPUB Format)
CHF 32.90
Media and the Sexualization of Childhood
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (PDF Format)
CHF 44.50
Consumer Profiles (RLE Consumer Behaviour)
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (EPUB Format)
CHF 54.80
Personality Traits in Online Communication
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (EPUB Format)
CHF 44.50
Television Versus the Internet
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (EPUB Format)
CHF 79.90
Psychology of Behaviour Restrictions and Public Compliance in the Pandemic
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (PDF Format)
CHF 50.95
The Anatomy of Adolescence (Psychology Revivals)
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (EPUB Format)
CHF 56.75
Media and the Sexualization of Childhood
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (EPUB Format)
CHF 44.50
Consumer Profiles (RLE Consumer Behaviour)
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (PDF Format)
CHF 54.80
Does Playing Video Games Make Players More Violent?
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (PDF Format)
CHF 118.00
Biodata (Routledge Revivals)
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (EPUB Format)
CHF 38.05
The Psychology of Consumer Profiling in a Digital Age
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (PDF Format)
CHF 49.65
Broadcast Television Effects in A Remote Community
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (PDF Format)
CHF 54.15
Children and Television Consumption in the Digital Era
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (EPUB Format)
CHF 41.25
Corporate Assessment (Routledge Revivals)
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (PDF Format)
CHF 56.10
Social Media in the Arab World
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (PDF Format)
CHF 32.90
Why Women Should Be Taken More Seriously in the Boardroom
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (PDF Format)
CHF 44.50
Understanding the Older Consumer
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (EPUB Format)
CHF 49.00
News Media in the Arab World
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (EPUB Format)
CHF 40.60
Psychology of Behaviour Restrictions and Public Compliance in the Pandemic
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (EPUB Format)
CHF 50.95
Understanding the Older Consumer
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (PDF Format)
CHF 49.00
Predicting Movie Success at the Box Office
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (PDF Format)
CHF 82.50
Children and Television Consumption in the Digital Era
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (PDF Format)
CHF 41.25
Advertising to Children on TV
Measuring Audiences, Reactions and Impact
Measuring Audiences, Reactions and Impact
Ebook (PDF Format)
CHF 50.30
Bewertungen
Anmelden