Produktbild
Richard Hammond

Friction/Reward

Ebook (EPUB Format)

This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; Small Business Entrepreneurship Marketing Strategy Branding Customer ExperienceMake it easy for customers to choose you; whatever your business, product or service.With customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent to the buying experience); your job is to make it easy for them to choose youWhen is high friction bad? Friction includes frustrations like putting a coin in a supermarket trolley lock, too many… Mehr

CHF 21.25

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen
Versandkostenfrei

Produktdetails


  • ISBN: 978-1-292-23496-0
  • EAN: 9781292234960
  • Produktnummer: 33848407
  • Verlag: Pearson HigherEducation
  • Sprache: Englisch
  • Erscheinungsjahr: 2019
  • Seitenangabe: 216 S.
  • Plattform: EPUB
  • Masse: 2'405 KB

Über den Autor


Richard Hammond is a retailing expert, and Smart Circle is his problem-solving consultancy. Together with select subject-matter experts he tackles a wide range of retail challenges: from 'big idea' and format development to customer engagement and retail futurology. He is also the author of Smart Retail 4e.

51 weitere Werke von Richard Hammond:


Bewertungen


0 von 0 Bewertungen

Geben Sie eine Bewertung ab!

Teilen Sie Ihre Erfahrungen mit dem Produkt mit anderen Kunden.