Global Sport Marketing
Sponsorship, Ambush Marketing & the Olympic Games
As sport marketing matures, as social technologies advance, and as the Olympic Games cement their position as the largest and most important mega-event in the world, marketers everywhere are increasing their sophistication in using the Olympic platform to achieve their objectives. Indeed, whether official sponsor or ambusher, marketers everywhere are expanding their interest in those few special platformslike the Olympic Gamesthat enable them to reach the masses in very customized ways. The vastly changing importance of the Olympic Games as a global marketing vehicle, combined with the growing knowledge and emerging practical realities around…
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V106:
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Produktdetails
Weitere Autoren: Pound, Richard / Seguin, Benoit / Burton, Rick / Brunette, Michelle
- ISBN: 978-1-935412-43-4
- EAN: 9781935412434
- Produktnummer: 26261566
- Verlag: Fitness Information Technology, Inc, U.S.
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 354 S.
- Masse: H18.1 cm x B25.4 cm x D1.9 cm 612 g
- Abbildungen: b/w photos
- Gewicht: 612
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