Ethics in Marketing
International Cases and Perspectives
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Produktdetails
Weitere Autoren: Laczniak, Gene R. (Marquette University, USA) / Harris, Fiona (The Open University, UK)
- ISBN: 978-1-138-64809-8
- EAN: 9781138648098
- Produktnummer: 20587533
- Verlag: Taylor & Francis Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 198 S.
- Masse: H24.4 cm x B17.4 cm x D1.2 cm 394 g
- Auflage: 2 New edition
- Abbildungen: 6 Line drawings, black and white; 6 Tables, black and white; 6 Illustrations, black and white
- Gewicht: 394
- Sonstiges: Undergraduate
Über den Autor
Patrick E. Murphy is a Professor of Marketing at the University of Notre Dame, USA. His research on marketing ethics has been published in Journal of Marketing, Journal of Business Ethics, Journal of Macromarketing, Journal of Public Policy & Marketing and European Journal of MarketingGene R. Laczniak is the Sanders Professor of Business Emeritus at Marquette University, USA. His research and commentary on marketing and society issues has been published in Journal of Public Policy & Marketing, Journal of Business Ethics, Business Ethics Quarterly and the Journal of Macromarketing.Fiona Harris is a Senior Lecturer in Management in the Department for Strategy and Marketing and Deputy Director of ISM-Open at the Open University, UK.
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